The ONE Naiharn - apartments near Nai Harn Beach

Our analysts have been monitoring the southern Phuket market for several years, where approximately 30 condo-standard projects were delivered by 2025. The ONE Naiharn stands out in terms of functionality - its extensive guest service infrastructure and rental management framework suggest that the design assumptions targeted owners interested in short-term rental yields. Its location in Nai Harn district provides direct access to the beach of the same name and proximity to Rawai, a neighbourhood with a well-developed service base and dozens of restaurants.

The complex comprises 198 units across three size configurations. Studios occupy 26.8 m², one-bedroom variants cover 29.95 m², and two-bedroom units measure 53.6 m². This structure points to a short-term rental model for 2–4 guests. Our analysts regularly track demand distribution in this segment: smaller formats achieve higher occupancy rates during the season, while two-bedroom apartments generate higher nightly rates in peak months.

Shared infrastructure includes a pool, gym, sauna, restaurant, bar, and a rooftop lounge with views of the surroundings. Additionally, the project features a cinema, playground, reception with concierge, and cleaning and property management services. This is an extensive amenity package for a project of this scale - comparing it to other developments in the region, a similar scope typically appears in complexes above 250 units.

The completion date is set for Q1 2026. According to schedules we verify on-site, construction has entered the finishing phase. The project is intended for owners considering a ready-made purchase who do not wish to wait for handover, as well as investors analysing the offering in the context of short-term rentals in one of the island's more recognizable regions.